Get to know me
I’m Borja, a 32 year-old designer from Asturias and currently based in Madrid, Spain. I work remotely and focus on creating better user experiences thanks to my good eye for human behavior patterns and communication.
As a designer, I’m eager to learn and further develop my skills. That’s why I’m always learning, creating and building new ideas. In fact, right this second, I’m most likely working on some side project…
After years as the Lead Product Designer managing design teams, I've embarked on a new adventure as the Strategic Designer at AdQuiver. Other than that, I’m passionate about design, art, food, literature, different cultures, travel and cats!
Experience
Strategic Designer, AdQuiver
2026 – today
TBA
Lead Product Designer, North Star Network
2024 – 2026
Led the design function, building a master system and six brand libraries to streamline developer hand-offs. Optimized userflows to boost conversions by 20% in two months and improved engagement across five launches.
Senior Product Designer, Time2play Media
2022 – 2024
Engineered a 40% conversion increase via high-performing UI components. Modernized workflows by implementing Figmavariables and tokens for the company’s first scalable design system while leading 10+ data-driven A/B tests.
Jr UI Designer, Time2play Media
2020 – 2022
Standardized production by creating component and icon libraries for 60+ platforms. Accelerated delivery via reusabletemplates and adapted visual systems to meet complex, rapid legislative changes in international markets.
Marketing Designer, Club América Touroperator
2018 – 2020
Spearheaded a full digital overhaul and multi-channel design system, significantly increasing leads. Produced high-impact assetsfor national print campaigns and major conventions while optimizing layouts to prioritize information clarity for customers.
Designer, Freelancing
2013 – today
What can I say? I love designing! So I've been freelancing for over a decade.
Have a project that needs a rebranding? Need a Product Designer? Contact me!
Skills
- User Interface Design (UI)
- User Experience Design (UX)
- Design Systems
- Usability Testing and User Research
- Digital Marketing
- HTML & CSS (Basic front-end knowledge)
- AI-Assisted design: Open AI, Claude, Figma Make
- Illustration and art
- English Proficiency & Spanish Native
