Get to know me

I’m Borja, a 31 year-old designer from Asturias and currently based in Madrid, Spain. I work remotely and focus on creating better user experiences thanks to my good eye for human behaviour patterns and communication.

As a designer, I’m always eager to learn and further develop my skills. That’s why I’m always learning and creating content for others to learn. In fact, right this second, I’m most likely working on some side project…

I was the Lead Product Designer in North Star Network, leading and managing the design team. And I'm currently looking for a new oportunity to bring my skills to another team. I’m passionate about design, art, food, literature, different cultures, travel and cats!

Experience

Lead Product Designer, North Star Network
2024 – 2026
Led the design function, building a master system and six brand libraries to streamline developer hand-offs. Optimized userflows to boost conversions by 20% in two months and improved engagement across five launches.
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Senior Product Designer, Time2play Media
2022 – 2024
Engineered a 40% conversion increase via high-performing UI components. Modernized workflows by implementing Figmavariables and tokens for the company’s first scalable design system while leading 10+ data-driven A/B tests.

Jr UI Designer, Time2play Media
2020 – 2022
Standardized production by creating component and icon libraries for 60+ platforms. Accelerated delivery via reusabletemplates and adapted visual systems to meet complex, rapid legislative changes in international markets.

Marketing Designer, Club América Touroperator
2018 – 2020
Spearheaded a full digital overhaul and multi-channel design system, significantly increasing leads. Produced high-impact assetsfor national print campaigns and major conventions while optimizing layouts to prioritize information clarity for customers.